amorepacific
holiday brand image & movie

2021
amorepacific
we developed images and movie for global communication of the brand amorepacific. we took a photo of a planned product made for the 2021 christmas holiday season. with the excitement of watching a performance during the holiday season, the brand amorepacific's new wordmark and monogram were gorgeously presented.

plan. generalgraphics
artdirection. moon janghyun
photo direction. hwang kyusun, lee jiyun
photography. park jaehong





© 2022 generalgraphics all rights reserved.