ayunche
brand image & book
2018
amorepacific
amorepacific
we made brand images of amorepacific’s hair care brand, ayunche. the images contained six representative raw material stories and customer’s daily life on the theme of emthiness and fullness. we also proposed an integrated brand design that uses the content produced for the brand in multiple media.































plan. generalgraphics
artdirection. moon janghyun
writing. ian seokyeong
design. hwang kyusun
photo direcion. hwang kyusun, kwon hyeun, yang hanseul
photography. park jaehong
artdirection. moon janghyun
writing. ian seokyeong
design. hwang kyusun
photo direcion. hwang kyusun, kwon hyeun, yang hanseul
photography. park jaehong