brand image & book

we made brand images of amorepacific’s hair care brand, ayunche. the images contained six representative raw material stories and customer’s daily life on the theme of emthiness and fullness. we also proposed an integrated brand design that uses the content produced for the brand in multiple media.

plan. generalgraphics 
artdirection. moon janghyun
writing. ian seokyeong
photography. park jaehong
design. hwang kyusun, kwon hyeun, yang hanseul

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