cihy tea
brand image
2021
darcha company
darcha company
we produced a key visual for dalcha company's new tea brand, cihy. cihy is a decaffeinated tea brand consisting of five types of blending tea. we used the five concepts (forest, good night, merry berry, light, oh love) given to each blend as a visual basis to create a virtual space for the experience of drinking tea.
















plan. generalgraphics
art direction. moon janghyun
photo direction. kwonhyeun, hwang kyusun, lee jiyun
photography. park jaehong
art direction. moon janghyun
photo direction. kwonhyeun, hwang kyusun, lee jiyun
photography. park jaehong