hanyul
brand image & book

2014
amorepacific
hanyul is a cosmetic brand originally advocating traditional image. we helped to creat images and stories that are the core of brand content into context, and proposed a brand book which is comfortable and voluminous. this is a new type of book that can be read easily with only the flow of images. in particular, we are proposing to use the produced content for the site and vmd, and we considered the application of various media. the concept and image of the brand book were applied not only to the pop-up store but also to tv commercial.


plan. generalgraphics
artdirection. moon janghyun
writing. choi jinyi
photography. woo jeonghun, park jaehong
design. kim seonghyeon





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