lirikos
brand image & book

2014
amorepacific
lirikos is a cosmetic brand inspired by the vitality of the sea. we produced the story of the brand as text, photos, and graphics and turned it into a single book. each steps in this project are to approach the general meaning of the sea to discover the own meaning of the sea for lirikos, the source of vitality. all of the produced content has a main image that can be used for various platforms that explain the brand, including the website.

plan. generalgraphics
artdirection. moon janghyun
writing. choi jinyi
photography. park jaehong
design. kim seonghyeon, jeong seunghyeon





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