brand image & book

hyundai department store, dari consulting
myeonginmyeongchon is a brand for traditional korean food developed jointly by hyundai department store and dali consulting in korea. this project photographed various traditional food masters and base ingredients, with the accompanying texts prepared based on interviews with the masters. the book is designed to resemble a photo album and contains minimal text.

plan. generalgraphics
artdirection. moon janghyun
design. park seohyeon, kwon hyeun
photo direction. park seohyeon
photography. park byeonghyeok, lee dongyeong, park seonghui

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