osulloc
brand image & book

2015
amorepacific
brand images containing the materials that build up the brand from jeju, which holds osulloc and tea plantations, to tea production, products and brand space. in order to provide consumers with a spiritual impression of it, an image depicting this will be important. this osulloc project was a chance to share these ideas. the main image and text were knitted into a story and represented in a brand book, and this contents were applied to multiple media at the same time.

plan. generalgraphics
art direction. moon janghyun
writing. choi jinyi
photography. park jaehong
design. moon janghyeon, im moontaek, kwon hyeun





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