poiret launching promotion materials
2021
shinsegae international
shinsegae international
POIRET,
a newly launched cosmetics brand from Shinsegae International, was inspired by Paul
Poiret, the master of the fashion industry in the 20th century. We completed
its promotion materials in time for the launch of the brand. An introductory
brochure of the brand and a products map are parts of the materials. Our focus
for the design was to ensure the best texture and post-process to deliver
premium brand image to customers. The materials have many attractive contents
in which various Paul Poiret-related graphics including drawings, paintings,
illustrations, and product designs are beautifully matched with post process.












plan. shinsegae international, generalgraphics
art direction. moon janghyun
design. lee jiyun, park seongwon
art direction. moon janghyun
design. lee jiyun, park seongwon