poiret launching promotion materials

2021
shinsegae international
POIRET, a newly launched cosmetics brand from Shinsegae International, was inspired by Paul Poiret, the master of the fashion industry in the 20th century. We completed its promotion materials in time for the launch of the brand. An introductory brochure of the brand and a products map are parts of the materials. Our focus for the design was to ensure the best texture and post-process to deliver premium brand image to customers. The materials have many attractive contents in which various Paul Poiret-related graphics including drawings, paintings, illustrations, and product designs are beautifully matched with post process.


plan. shinsegae international, generalgraphics
art direction. moon janghyun
design. lee jiyun, park seongwon






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