primera
product image for sephora II

2019
amorepacific
primera is a cosmetic brand with the concept of sprout energy of plants. in line with entering ‘sepora’, we have created product(miracle seed essence)images for stores and sns. the vitality of the sprout, the atmosphere of lively feeling was presented through various directing.


plan. generalgraphics, amorepacific
artdirection. moon janghyun
photo direction. kwon hyeun, hwang kyusun, lee jiyun
photography. park jaehong





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