primera
product image for sephora III

2020
amorepacific
primera is a cosmetic brand with the concept of sprout energy of plants. in line with entering ‘sephora’, we have created product images for campaign(love the earth, mother’s day and easter), stores and sns. the vitality of the sprout, the atmosphere of lively feeling was presented through various directing.

plan. generalgraphics, amorepacific
artdirection. moon janghyun
photography. park jaehong
design. hwang kyusun





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