samsung bespoke familyhub ux branding

Bespoke, a refrigerator brand of Samsung Electronics, was launched in 2020 with a UX screen called Family Hub. In the process of transferring the analog usability of the refrigerator experienced by the user to the screen, various experiments on physical properties, texture, and physical movement were required. generalgraphics participated in this experiment by designing the contents of the screen in an analog way. The Bespoke FamilyHub has three concepts in its analog approach. We have produced images that visualize each concept. In addition, the contents of the four boards corresponding to each function category are compiled into separate books. In the process, various attempts were made to the analog approach.

artdirection. moon janghyun
design. kwon hyeun
photo direction. kwon hyeun, hwang kyusun
photography. park jaehong
illustration. kim ujung

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