spc brand
image & book

spc is a representative confectionery bakery company in korea famous for samlip and paris baguette. following the 70-year history, spc’s story, which has expanded its success not only in japan but also overseas, has been written in a book with text, photos and graphics.

plan. generalgraphics
artdirection. moon janghyun
writing. yoon jeongim
design. kim seonghyeon
photo direction. kim seonghyeon
photography. park jaehong

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