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sulwhasoo
holiday brand image & movie

2021
amorepacific
we took photo shoots and video images and created a collection of the special offer products for 2021 christmas holiday season. the collection, depicting both happy moments of christmas exchanging gifts and elegant mood of the brand just like graceful chrismast, is for global communications of sulwhasoo.

plan. generalgraphics
artdirection. moon janghyun
photo direction. kwon hyeun, hwang kyusun, lee jiyun, park seongwon
photography. park jaehong




© 2023 generalgraphics all rights reserved.