sulwhasoo
product image for sephora

2020
amorepacific
sulwhasoo’s holistic beauty, embodying asian wisdom, has continued to spread beauty through generations and space for 50 years. in line with entering ‘sepora’, we have created product images for stores and sns. the vitality of the ingredients, the atmosphere of lively feeling was presented through various directing.

plan. generalgraphics, amorepacific
artdirection. moon janghyun
photo direction. hwang kyusun, lee jiyun
photography. park jaehong





© 2023 generalgraphics all rights reserved.