sulwhasoo silan 10th anniversary
brand image & book

2012
amorepacific
sillan is one of the top product lines of sulwhasoo, one of amorepacific’s signature skincare brands. this is the brand book of sillan, which was created to celebrate its 10th anniversary, using a traditional oriental bookbinding method. each page shows a product of sillan from the past decade, while the back side displays the relevant brand story.

plan. generalgraphics
artdirection. moon janghyun
design. shin seoyeong, koo huiseon
photo direction. shin seoyeong, koo huiseon
photography. do jaehong





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