sulwhasoo spring collection
brand image & leflet 

2020
amorepacific
this year’s spring collection from sulwhasoo uses beige-colored tweed fabric with an exquisite blend of gold and silver threads to recreate the image of a “hwajodo” folding screen from the joseon dynasty. we designed the spring collection images for amorepacific’s cosmetic brand, sulwhasoo. we also designed a leflet based on images and copies.

plan. generalgraphics, amorepacific
artdirection. moon janghyun
writing. yoon jeongim
photography. park jaehong
design. hwang kyusun





© 2019 generalgraphics all rights reserved.