sulwhasoo spring collection
brand image & leflet
2020
amorepacific
amorepacific
this year’s spring collection from sulwhasoo uses beige-colored tweed fabric with an exquisite blend of gold and silver threads to recreate the image of a “hwajodo” folding screen from the joseon dynasty. we designed the spring collection images for amorepacific’s cosmetic brand, sulwhasoo. we also designed a leflet based on images and copies.
















plan. generalgraphics, amorepacific
artdirection. moon janghyun
writing. yoon jeongim
design. hwang kyusun
photo direction. hwang kyusun
photography. park jaehong
artdirection. moon janghyun
writing. yoon jeongim
design. hwang kyusun
photo direction. hwang kyusun
photography. park jaehong