teafference tea line
brand identity

2021
isoi

we produced a key visual for the brand, teafferance. as a part of the brand design, images and videos reflecting tone and manner of the concept of the design "purple", "tea", "time". our main focus was to deliver favorable first impression of the brand by beautifully featuring the purple tea, which is newly introduced in south korea. to deliver the calm mood and the values of relax in skin and body that a tea time gives, we also microscopically captured reminders of the tea time such as unning water, floating tea leaves soaked in water, and tea colored purple.