brand image & book

vitalbeauty is an amorepacific’s healthcare brand which has been steadily developing raw materials with the aim of inner beauty. we converted the brand story of vitalbeauty into texts, photos, and graphic contents into a single book. this project focused on infographic using photograph to describe the effectiveness of products.

plan. generalgraphics
artdirection. moon janghyun
writing. yoon jeongim
design. kwon hyeun
photo direction. kwon hyeun
photography. park jaehong

© 2023 generalgraphics all rights reserved.